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failed normalfaggotry is the catalyst for that. for example, the non-conspiracy theorist (that would be the original) 'pillers' have this entire field around them on the same subject that normies do love to talk about, except that in their case it is the lack of relationship and everything surrounding it, from their own issues to the issues of women. this goes and stretches to the extent that everyone that has a minimal of a similar problem starts to feel affinity and then are lured in to those communities, since those communities have been merely organs of a body (such as /r9k/ to 4chan) the subject of those people becomes a vortex by numbers and starts to leak in and flooding the body until its unrecognizable. one of the fastest ways that this happens is when the normies (not the failed ones) realize that they can 'capitalize' (attention to themselves or financial gain) on such subject, now you will have multiple outsourcing to third-parties of said attention holding topic that points to the communities by themselves